Lawn signs don’t vote, people do! How often have your heard that? In the Democratic primary for mayor, campaigns seek every possible edge to push a few extra votes their way. Former Mayor Joe Ganim hopes a tax message catches fire. And perhaps other camps will coin their own phrases.
David Rosen, on behalf of Campaigns & Elections, provides insight into the psychology of lawn/yard signs:
Yard signs are the bane of most consultants and campaign staffers, but they don’t have to be if you approach them with the right attitude.
If you’re asking whether or not they win votes and benefit the overall campaign, you’re likely to see yard signs as a frustrating distraction and a waste of precious resources. After all, the scientific research into yard signs has yielded mixed results. In fact, we don’t really know whether they make a difference in overall campaign performance.
Whenever answers are elusive, it’s often because we’re asking the wrong questions. So instead of debating the macro effects of yard signs on the overall campaign, it’s far more constructive to focus on their micro effects: How yard signs can be leveraged effectively to change the behavior of individual voters and win new supporters.
So how might we use social and situational influence techniques to you keep your yard signs working?
Full story here.
David Rosen is the founder of First Person Politics, a consultancy that specializes in the strategic applications of political psychology. Follow him at @firstpersonpol