Lamont Hopes Message Maven Is On The Mark

Lamont and Bysiewicz convention
Lamont with his candidate for lieutenant governor Susan Bysiewicz, left, at Dem convention. CT Mirror photo.

In 2006 little-known cable television entrepreneur Ned Lamont stormed the national scene defeating U.S. Senator Joe Lieberman in a Democratic primary. Lamont’s anti-war message that worked in the primary failed to pivot to unaffiliated voters who settle statewide races in Connecticut. Lieberman retained his seat on a third-party line. Four years later Lamont’s overwhelming money advantage in a gubernatorial primary was undercut by Dan Malloy’s relentless campaigning and progressive organization on his way to a general election win. Six weeks from a primary against underdog Mayor Joe Ganim, Lamont has brought on the firm of message maven Mark Putnam to build a brand that carries him through a primary while immunizing him from attacks in a presumed general election.

More from Mark Pazniokas, CT Mirror:

Different races, different times, different messages. In 2006, Ned Lamont hired an iconoclastic outsider to help frame his insurgent, anti-war U.S. Senate campaign. In 2010, during his more conventional run for governor, he went with a mainstream Democratic ad man. This year, Lamont has hired Putnam Partners, a big gun in political advertising with a client list topped by Barack Obama.

Now, Democrats are eager to see if the firm led by Mark Putnam can find a fresh, engaging take on the party’s presumptive gubernatorial nominee, a candidate one Republican already is working to brand as “Retread Ned.” Other GOP candidates–and there are five in the Republican primary–are spending money on TV and social media tying Lamont to the unpopular Democratic incumbent departing after eight years in office, Dannel P. Malloy.

The race to define Lamont is on.

“Our plan is to get up and start communicating a message before too long,” said Marc Bradley, the manager of Lamont’s campaign. Asked when Putnam’s work might debut on Connecticut’s airwaves, Bradley demurred. “I hate to ruin the surprise for everybody.”

Full story here.

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10 comments

  1. Lamont plays well to liberal Dems, that’s how he beat Lieberman in a primary, but he got crushed in the general election. He is going to have to boost his energy to at least a 9 and have a real plan. If he takes cheap shots at Ganim he will be making a serious miscalculation as we know what a slippery SOB the Mayor can be.

  2. Early is good and Late is bad. No surprise and No waiting, Marc Bradley, this message maven says cable TV got tax breaks and is now outdated so we’re gonna
    CUT THE CORD on primary day.

    disclaimer: I am a humble blogger and do not represent any candidate.

    1. The tax break for cable TV were voted in by the very rich Democrats from Greenwich like Jim Himes and Dick Blumenthal.

      Why do you think Frank Recchia of News 12 always include Dick Blumenthal is news stories that has nothing to do with the job Dick is supposed to be doing in Washington? No need to have a disclaimer, your elected officials haven’t been representing anyone one of us.

  3. Lamont is so fearful of Ganim that his campaign hired a five-time Presidential consultant to challenge him.
    If he’s not afraid to outsource his personal branding, will he be outsourcing his policies, too ? Lamont won’t have that chance because Lamont doesn’t represent himself; he’s just a mixture of his handlers’ ads. Ganim has more personality in his pinky than Lamont has in his whole body.
    Money can’t buy what Lamont needs and money can’t buy what Ganim has.

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