Enlisting a contractor to share the story of “Bridgeport getting better every day,” the city has launched a $250,000 marketing campaign under the direction of Communications Director Brett Broesder to highlight city progress on television, radio and websites into the new year. Mayor Bill Finch, seeking reelection in 2015, will not appear in the campaign. In fact, Finch is not even mentioned in Broesder’s news release that follows and that’s a rarity for a city press item in a decision to leave Finch out of the promotions so close to the campaign cycle.
Bridgeport, Conn. launched a new marketing campaign today, promoting the city and how it’s growing an economy that works for everyone. The campaign consists of TV, radio, and digital ads, as well as a new website (www.Bridgeportbettereveryday.com), collectively telling the story of how the state’s largest city is getting better every day.
David Kooris, the city’s economic development director, noted that the goal of the campaign is to boost confidence in the city and its future, specifically amongst job creators, residents, and investors across Fairfield County and beyond.
“Bridgeport’s getting better every day,” said Kooris. “It’s becoming a place where companies want to invest and hire people, where people want to live and work, and where our strong communities are making for an even stronger economy. We want to ensure that job creators, Bridgeport residents, and folks in neighboring communities know this is the case. That’s what this marketing campaign is all about. And, who better to tell the story than the people who are living it.”
The overall marketing campaign will consist of six TV ads and radio spots–combined with digital ads and the website–which will run into the new year. The first television and radio ads feature Marshan Coleman.
“My name is Marshan Coleman. I’m a mason contractor from the city of Bridgeport, and I’ve lived in Bridgeport all my life,” said Coleman in the radio ad. “I started out as a laborer. When I first started this business all I had was a pickup truck and a small little office in my home. Now, I own my own business. Going to the small minority research office in Bridgeport, it was huge. Without taking that step, I don’t think I would be where I’m at right now […] We’ve hired over 100 individuals in the city of Bridgeport.”
“People thought it was risky to start a business here,” said Coleman in the TV ad. “Now we’re creating jobs. Helped build the Discovery School, now renovating Black Rock School. You see the progress. More people working, turning empty buildings into housing, businesses. You see it every day. The development downtown. Opening up the waterfront. Pleasure Beach. The Eco-Technology Park. We’re building a city that works for everyone. That makes me proud to be from Bridgeport. There’s more work to do, but Bridgeport’s getting better every day.”
The television ad also features images that showcase progress across the city, including: Steelpointe Harbor, Jewish Home, improving downtown, Bijou Square, Pleasure Beach, Fuel Cell, Eco-Technology Park, and Black Rock School. These projects together are creating thousands of jobs in the state’s largest city. Many of these sites are also featured in the digital ads.
Brett Broesder, the city’s communications director and spokesperson, said the reason to launch this campaign now is because the city is on the verge of a major comeback.
“Now more than ever, it’s the moment to ask folks to get on board with the state’s largest city as it readies for a renaissance,” said Broesder. “The city is on the way up. For the first time in decades, there’s a clear vision for the future that is realistic and already taking shape–today you can stand on a newly re-opened Pleasure Beach and look back at Steelepointe Harbor where development is finally happening. We’ve still got a lot of work to do, but we’re getting there. We’re making smart investments in the future. It’s a great time to get on board with a city on the upswing.”