A few days ago the Connecticut Post’s Brian Lockhart wrote presciently about the early success of the Hartford Healthcare Amphitheater, a 6,000-seat music destination driving new visitors into Connecticut’s most populous city.
For years now I’ve chronicled the need for Bridgeport to highlight its assets to build local pride points, rally suburban spenders and attract investors. For Bridgeport that starts with music and entertainment: amphitheater, 10,000-seat arena, Downtown Cabaret Theatre, Bijou Theatre, Klein Memorial Auditorium, Park City Music Hall, Stress Factory comedy club and more. In September the inaugural Sound On Sound Music Festival will commence at Seaside Park featuring star-studded artists.
Bridgeport has emerged as Connecticut’s music mecca, an identity highlighted in a new marketing campaign by the city. Two months ago, a new marketing agency was hired with the goal of creating more traction on social media.
I offered my services to the city free of charge as a resource to assist with the branding and messaging of the campaign that will appear on television, radio and social media predominately in Fairfield and New Haven County markets. No paid media buys will appear on OIB.
See above video from the campaign: Bridgeport: A New Buzz, A New Beat.
The first phase of the $75K media buy focuses on music. Moving forward, other city assets will be promoted such as the zoo, parks, golf courses, small businesses, restaurants.
A challenge the city has faced in marketing destinations is coordination between stakeholders to maximize exposure and connectivity. The city needs a coordinated effort between government, the business community and Downtown Special Services District.
Hopefully, what comes out of this campaign is the synergy to make that happen.