The city kicked out two logo options, for public input, to supplant the current antiquated one. An avalanche of opinions followed, not a bad problem to have, proof positive that Bridgeport’s artistic community is fully engaged.
Downtown alone is loaded with graphic designers, writers, artists, illustrators, actors, media consultants. The feedback has caused the city hit the pause button and reengage the community to frame a logo that fully embraces city identity.
Less than six weeks to a presumed Democratic primary for mayor, there may be more interest in a logo.
From city’s Facebook page:
Thank you Bridgeporters for all of your feedback on the logos. The comments that we received are going to be very helpful as we go back to the drawing board to develop a logo that works for our city.
Among the most common comments that we received are that:1. The options presented are too corporate.2. We should consider adding Bridgeport imagery/elements to the logo.3. The options presented were too colorful.4. Bridgeport should be spelled out instead of abbreviated.Our goal is to develop branding for our city like every other large city in CT has done. We want to maintain consistency throughout our City’s current cultural climate and wish to continue the progress we’ve made as the largest city in Connecticut. Your feedback will definitely help us get there. We will be back in touch to get your feedback again when new designs are developed
More from Brian Lockhart, CT Post here
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We all have a bias. Here’s mine: This is the best logo because it’s black and white, shows imagery and implies progress on many fronts. (upper left)
https://www.google.com/search?q=bridgeportctusa.com&hl=en&tbm=isch&source=hp&biw=1280&bih=907&ei=GtvLZIyhEOOL0PEPiKaH4AQ&iflsig=AD69kcEAAAAAZMvpKgfR2IrVDbE7C70hh6llMhztbvp0&ved=0ahUKEwiMlva_-cCAAxXjBTQIHQjTAUwQ4dUDCAc&uact=5&oq=bridgeportctusa.com&gs_lp=EgNpbWciE2JyaWRnZXBvcnRjdHVzYS5jb21Iiz5QAFi-OXAAeACQAQCYAZwBoAHoCqoBBDE4LjG4AQPIAQD4AQGKAgtnd3Mtd2l6LWltZ8ICCBAAGIAEGLEDwgIFEAAYgATCAggQABixAxiDAcICBBAAGAPCAgkQABgYGIAEGArCAgcQABgYGIAE&sclient=img
How do you create a logo, a symbol to represent a city, like Bridgeport, without a ‘bridge’ incorporated in the scheme.
Bridges have replaced the farm roads crossing salt water marshes from Fairfield to Black Rock docks with agriculture products back in the day but incoming and outgoing tides daily for more than a century show the remains of a roadway from Penfield Beach at the lowest tides.
Bridging the several water sources by I 95 allow the flow of traffic to continue the Ben Franklin originated Boston Post Road and create a junction with traffic headed to northern suburbs as well. And we also see that one of those watercourses had marine traffic and a bridge at one time, but the vision for the future over three decades, generates less industrial marine capacity and a simpler form of new bridging to connect neighborhoods together as they were at one time, but the price tags keep escalating as time passes. It is likely that bridges have been a developing part of our history, and assume them to be part of our future. What will future configurations and logos call to our attention and support? Time will tell.
Brevity rules. Because “Bridge” is incorporated into the city’s name, it need not be part of the logo.
It would be foolish to think Bridgeport’s future is all about its bridges.
Imagine a black on white bridge image as a supeimposed graphic on either of the colorful offerings?
You want brevity. Imagine NO WORDS! That’s brief. Let the graphic assist the comprehension of how much the “bridges crossing water” and resting on “troubled land” is a part of our history and near future.
Thank goodness the images used do not indicate our absent hotel lodgings or movie theaters! Perhaps an hourglass is a worthy indicator of the original people, the settlers, the entrepreneurs, manufacturers, and groups of diverse immigrants and then their passing? Time will tell.
It’s odd that both designs replace a two syllable word (Bridgeport) with three letters (bpt), making it a three-syllable logo!
(catching my breath)
Since when is two syllables too long?
That black and White design sucks. It’s Boring…..dull looking
(gulp)
Nobody lives in bpt — 144,000 people live in Bridgeport.
Banish acronyms!
Vote for my logo Sept 12, 2023 and for Gomes. https://www.facebook.com/100014882196829/posts/pfbid02ZffTk9c7QSnXy7evZeByFWwnkvAS9C9UTcjvBYze35yU7txRMQka2SfBqC8pc4YEl/?mibextid=cr9u03
The city actually paid for those “nothing” non-logos?! Good God! Certainly, someone high in city government must be pals with the owner of that NORWALK firm! (Just like when economic development director Mike Freimuth got the city to spend $300,000 for several piles of twisted metal (art!), created by some “artist” friend from Stamford) that were placed in city parks (presenting a hazard to youth recreation/ball players) back during G1… (Still one of those left at the bottom of the Main Street 25-8 exit…)
In any event, those BRIDGEPORT logos are real “nothing” sh$t. STUPID waste of money. No artists or creative Bridgeport people that could design an appropriate logo?! How about holding a contest (with prize$?!)
Real displays of stupidity in government…